Blog
November 13, 2024
Why I Give: Yolanda Heller
Grand opera has been a constant in Yolanda Heller’s life since she was young. “I grew up with opera and classical music, as did my parents and grandparents,” says Yolanda when asked how she was introduced to opera.
When she was a child, Yolanda’s parents would play recordings of classical music in their home. This included recordings of grand opera along with Gilbert and Sullivan operettas. “My mother was a huge fan of Nelson Eddy and Jeanette MacDonald,” says Yolanda.
After attending her first LA Opera performance in the early 1990’s, Yolanda became a regular ticket buyer and has been a subscriber for more than 30 years.
Yolanda and her family love to share their passion for the art form with others. “My husband’s parents used to take our son to the Saturday morning children’s opera series at the Dorothy Chandler Pavilion, and I played opera and classical music for my students when I was working,” she says. Additionally, Yolanda has brought numerous friends to opera performances, encouraging them to make opera a part of their own lives.
Yolanda also shares her passion for the art form by making charitable contributions in support of LA Opera. Many are surprised to learn that ticket sales cover less than half the cost to produce a season of opera. As a nonprofit opera company, we rely on tax-deductible donations to make up the difference.
When asked what inspired her more than three decades of support for LA Opera, Yolanda says: “I give because I want to keep the art form alive and introduce it to a new generation.”
She continues, “the education programs are excellent…I love to see the school busses filled with young people coming to their first opera. They learn that opera is for everyone. They also learn that there are many other arts involved in opera production such as costuming, set design, and engineering.”
All of us here at LA Opera are grateful to Yolanda and her family for their longtime support of the company and hope their story will encourage others to join our community of generous donors.
To potential donors who might question the impact of their gift, Yolanda says: “Smaller donations are the bread and butter of an organization. They make a huge difference if they are consistent.”
It’s true! Every donation makes a difference. Each and every gift helps ensure the future of grand opera in Los Angeles.
Thank you, Yolanda.
As a 501c3 nonprofit organization, LA Opera relies on generous donations from opera lovers like you.
Many are surprised to learn that ticket sales cover less than half the cost to produce a season.
Make a donation today and you'll play a starring role in bringing opera to the stage by funding the efforts of the hundreds of artists and staff, who move us with their work.